Belleville PERKS Rewards & Loyalty Program

Belleville PERKS Rewards & Loyalty Program

Why It Matters

Belleville PERKS is our in-house loyalty program that rewards shoppers for supporting Belleville Market and our participating merchants. It's a great way to build customer relationships, drive return visits, and highlight the community of small businesses inside the Market.

Program Overview

What PERKS Members Get

  1. 1 Point for every $1 spent with participating PERKS merchants
  2. Bonus points for social engagement, referrals, and bringing a reusable bag
  3. Redeem points for exclusive discounts and gift cards
  4. Access to special events, birthday rewards, and promotions

Standard Rewards
Points​
Rewards
200 5% Off (participating merchants)
300 $5 Gift Card*
400 10% Off (participating merchants)
500 $10 Gift Card*
600 15% Off (participating merchants)
700 $15 Gift Card*
1000 $25 Gift Card*

Bonus Ways to Earn

  1. Signup/New Member → 100 Points
  2. Like us on Facebook → 20 Points
  3. Follow us on Instagram → 20 Points
  4. Bring Your Own Bag → 25 Points (limit 1 per visit)
  5. Referral (they spend $25+) → You Get 600 Points
  6. Sign up for E-blast → 65 Points
  7. Birthday Reward → 400 Points

Special PERKS

  1. Free shipping on $99+ (online)
  2. Free shipping on subscriptions $30+
  3. Invitations to exclusive events
  4. ½ Off Itinerary Services with Belleville Adventures
  5. VIP Street Faire Access (starting 2026)
  6. Occasional Double Point Promotions

Participating PERKS Merchants

(As of July 2025)

Belleville-Owned Brands
    1. Belleville Market
    2. Montrose Dry Goods
    3. Le French Bohemian
Independent Shops
  1. All Spare Bits
  2. Bucks Bespokery (Exclusions Apply)
  3. Crafted Scent Shop
  4. Eclectic Collective
  5. Harmony Girl Charm
  6. Hinterlands Local Food,
  7. Hippie Momma’s
  8. Irene & Xenia
  9. KJo Baby
  10. Mae’s Mercantile
  11. Metal Worx Jewelry
  12. Novice Adornments
  13. On the Fence Creations
  14. Paintspiration
  15. Rascal Vintage
  16. Resin Reflections
  17. Seven Little Birds
  18. Stoked Pineapple
  19. That's Totally Tara
  20. Thistle and Griffin
  21. Thistlebird Threads
  22. Up Cycle Candles
  23. Vintage and Vine
  24. Yung Esau’s Vintage
  25. Zipped & Printed

Tip: Look for a PERKS sign in each participating space.

Talking Points: Introducing PERKS to Customers

How to Ask If a Customer Is a Member

  1. “Are you a PERKS member with us yet?”

If they say no or aren’t sure:

  1. “It’s our free loyalty program—super easy to join. You earn points every time you shop, and those points turn into discounts and gift cards.”

If They’re Already a Member

  1. “Great! What’s the email you used to sign up? I’ll attach it to your sale so you get your points.”

If their email isn’t found:

  1. “You might be signed up with a different email—want to try another one?”

If They’re Not a Member (Yet!)

  1. “Would you like to join? You’ll earn 1 point for every $1 you spend, plus extra points for bringing your own bag, signing up for our emails, or referring a friend.”
  2. “The best part? Most of the shops here participate—so you’re earning while you shop everywhere.”
  3. “And it’s quick—we just need your email and name. You’ll get a welcome email where you can activate your account and track your rewards.”

Key Benefits to Mention

  1. “Get rewarded for shopping—gift cards, discounts, birthday rewards, and more.”
  2. “Most merchants here participate, so your points add up fast.”
  3. “Bring your own bag and get rewarded. We love sustainability.”
  4. “Refer a friend and get 600 points when they spend $25.”
  5. “Get 5% off with just 200 points—or save up for bigger rewards.”

If the Customer Declines

  1. “No problem at all—just let us know anytime if you change your mind. It’s a great way to support local makers and earn rewards while you shop.”

At the Cash Wrap: How to Sign Someone Up at Checkout

Step-by-Step

  1. Always ask: “Are you a PERKS member yet?”
  2. If yes:
    1. Search their email address
    2. Attach it to the sale
  3. If no:
    1. Offer to sign them up
    2. First, search their email—they may already be in the system
  4. If not, enter:
    1. Email Address
    2. Select "Accepts Marketing"
  5. Let them know:
    1. They’ll get a welcome email with an Activate button
    2. Activation allows them to manage their account and redeem points

Important Reminders for Staff

  1. Email address is required for the rewards system to track points. No email = no PERKS.
  2. PERKS accounts are not linked to Shopify profiles unless an email is provided.
  3. Customers cannot combine multiple discounts in one transaction.
  4. PERKS % Discount Rewards apply to participating merchants only.
  5. Gift Card Rewards may be used across all merchants.
  6. If a discount code isn’t working, it may be:
    1. Expired
    2. The cart doesn’t meet the terms
    3. The merchant doesn’t participate

Summary Cheat Sheet

Step Action
1 Ask: “Are you a PERKS member?”
2 Search by email, or add their email and name if enrolling
3 Tell them about bonus points and welcome email
4 Remind them to click Activate in the email
5 Make sure PERKS email is attached to the order for points

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